Sick Site Syndrome
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Sloppy Code

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There's long been arguments about whether the page code needs to be 'correct' to ensure a good ranking with the search engines.

Some say that getting page code verified to W3C standards is a total waste of time, and while they are factually correct, they entirely miss the point.

Search engines do not require code to be 'correct'. There's no part of Google's algo that deducts marks for using bold instead of strong, etc. That's been said, umpteen times.

But we do not know all the factors SEs use, or how they are prioritized, and poor code may deny the SEs ranking info they need, send them confusing messages, waste their time etc. A spider may see a sloppy-coded site like wading through mud. It may lose concentration - or give up and go home.

So it is entirely possible that a poorly-coded site will not do so well.

It isn't possible to make a blanket statement, as we just don't know exactly what combination of problems can damage a site, but sick site syndrome can include sites with code bloat, poor navigation, over-optimisation, poor unique to total ratio and many other code-related issues

The effects include duplicate issues or less depth to the spidering, suplementary issues, poor rank, poor ranking or whatever.

But it may be simple things. For example: a hand coded page usually has a meta description, if only because it doesn't occur to the writer not to do it. A cms page may have no md, or the same as 10,000 other pages. Result? supplementary listing or worse.

Yes, I'm generalising again; it's not an area where you can ever be specific without looking at the site. It's lkely not cms that's wrong, but the way cms is set up - or the way it isn't checked for errors!

So while perfect code is not required, sloppy code is asking for trouble. And machines often generate sloppy code.

Problems:

Prevention:

Articles

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Before committing a fortune to Search Engine Optimization, get back to basics; check for the obvious, the easy-to-fix and the avoidable. Please note, this is not a full SEO service; it's a site diagnosis. In most cases, you can make a big difference to your site, with just a working knowledge of HTML. But your site may need professional SEO.

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2 October 2011 | Copyright Andrew Heenan